The Wild N Happy Foundation – Taking Responsible Tourism a Step Further
A Beautiful Irish Beach



For Michael Crawley, Wild N Happy’s founder, it’s been a particularly wild and happy ride the last 25 years he’s spent in the tourism industry. Michael has something in common with a portion of the business owners and entrepreneurs who are attracted to travel, adventure, and experiencing new cultures: he has daydreamed about the idea of giving back and supporting communities around the world, ensuring tourism can be a force for good. The Wild N Happy Foundation is Michael’s attempt to take the resources and connections he’s accumulated over the years, pivoting them into a practical and effective not-for-profit foundation designed to promote responsible tourism.


Michael wanted to discuss The Wild N Happy Foundation because he passionately believes in it, but he’s also a little worried that anything coming directly from him might sound a little too “Gwyneth Patrowish”. So, we’ve asked him a few questions about the foundation and organised his answers below.


What Exactly is the Wild N Happy Foundation?

The Wild N Happy Foundation is the not-for-profit for Wild N Happy Group Ltd.

It has been created to support local organisations that help promote and create better awareness of environmental, social, and economic impacts through sustainable projects.


The Foundation’s Main Aim

The Wild N Happy Foundation aims to support sustainable projects that ​create

educational opportunities. It is the perspective of global travel connecting meaningfully with local tourism. The intention is to leverage financial investment and education to…

  •   Improve the lives of local communities,
  •   Promote and enhance understanding of cultural heritage
  •   And raise awareness of ecological issues, highlighting how important it is for all communities to find solutions to these global problems.


The Wild N Happy Foundation’s projects are carefully designed and selected so that they adhere to strong responsible travel principles. This is something Wild N Happy will continue to define and clarify so that you know exactly where your donations are going, if you choose to support the foundation.


Why Support the Wild N Happy Foundation?

Some Wild N Happy people

If you believe in responsible tourism in Ireland, looking out at the rest of the world, then you might like to support The Wild N Happy Foundation. Help us create beneficial educational opportunities that better the lives of local communities. Above anything else — this is what the Wild N Happy Foundation is all about. Considering supporting the foundation? Here are a few more reasons:


  • Promote and enhance understanding of cultural heritages — both in Ireland and further afield.
  • Create awareness of ecological issues and initiatives, conveying their importance to all communities.
  • The foundation covers all the administration costs, so your donation goes directly to these projects.
  • The foundation supports local sustainable projects directly and even the smallest contribution makes a huge difference.


Why Support Ethical Tourism Now?

Responsible tourism

COVID-19’s blow to the worldwide economy — especially the travel industry — has highlighted that the local is global, that some issues and problems affect all of us, wherever we are in the world. It’s perhaps not right to look for a silver lining from the pandemic, but we can find an obvious perspective shift, as countries and cultures around the world see each other struggling and suffering from the same problem. If the tourism industry is to thrive again, local communities need to thrive again. And it’s vital to ensure that this prosperity can last as long as possible. This is where sustainability practices and education come into play.


The Wild N Happy Foundation has been Michael’s ambition for a long time, which means it’s a thrilling time for him and the wider Wild N Happy team to finally make this announcement. We hope you’ll get in touch if you have any questions. Otherwise, come back soon as we publish more information about The Wild N Happy Foundation and how you can get involved.